Building Wraps: A New Era In Window Film & Advertising
By now you may have noticed the gigantic, wall-sized advertisements that sit on the entire front, side, and windows of buildings in the Dallas area from time to time. This is because, recently they have become a way for advertisers to convey their message in a large, dynamic way to a large portion of the city’s population. These wraps are typically very colorful, creative and bold and always have a huge impact on audiences. This is why corporate advertisers use them and love them. In fact, there is nothing quite the like building wraps in the world of advertising and the impact they have when it comes to advertising. As a rule, they transform boring windows and dull cityscapes into something spectacular! They are known for their bright and captivating graphic which look fantastic during the day BUT are also designed to look especially amazing at night when lit up like this one.
Day View
Night View
What Are Building Wraps?
Building Wraps are at the latest in window film technology innovations and a welcome newcomer to the window film world Their introduction is shaking up the promotional arena and could be a game changer for big business. Essentially, they transform the exterior of buildings into a massive advertising billboard but do not block the view from inside the building for occupants. These promotional films are very easy to apply and even easier to remove so they can be switched out as often as the advertiser or building owner would like. If you own a big commercial building, in a highly trafficked area, this could be a potentially huge profit center for you, since big corporate advertisers will pay a significant amount of money to lease your building’s exterior. The best commercial building locations are along highways or city centers where the most people will be exposed to a message (think City Place or off of I-30). With 3M solutions, almost any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible pallets or 3M building wrap. These wraps are very attractive and durable so, not to mention imaginative, so it is no surprise a lot of large companies use them to launch new products, or as large-scale branding campaigns and to promote major events, like this one from Nike.
The Benefits Of A Building Wraps
In the era of large-scale advertising like never before, building wraps are an incredibly creative way to stand out, all the while effectively communicating a large audience. The benefits don’t stop there either.
For Advertisers:
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play
For Commercial Building Owners:
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.
Dallas Window Film: Texas’s Expert 3M Window Wrap Installer
From the high-rises of Downtown Dallas to the Galleria, there are many factors to consider when customizing a graphics solution for a building wrap depending on your location, both on the advertiser’s side and, of course, for the commercial building owner(s). Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building must all be worked through. To do that correctly, one should consult a 3M expert like Dallas Window Film, who can consult on the decision and manage the entire installation project from beginning to end. As skilled 3M installers, we so high-quality building wraps big and small. Whether you are a major brand looking for a building to wrap for an upcoming product launch or a commercial building owner who has been approached about allowing a wrap of your building–contact Dallas Window Film today for more details on what a 3M building wrap can do for you.
